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How much can you compress an image without noticing?

Typical savings ranges, when quality dips, and how to use a live preview instead of guessing.

Most photos can lose 40–80% of their file size at settings that still look sharp on phones and laptops. Flat graphics and already-optimized WebP files may shrink much less. There is no universal “70% quality” that always wins.

Where artifacts show up first

Banding in skies, muddy skin, and soft text appear before you notice anything on a busy product shot. If you see those, raise quality or switch formats instead of dragging the slider to the floor.

  • Portraits: stay closer to 80–85% and watch faces at 100% zoom.
  • Product photos on white: you can often go lower; watch the edge of the item.
  • Screenshots with UI text: prefer PNG or a high WebP — JPG smears type.
  • Already-tiny social exports: you may get “already optimal” and should stop.

Use the preview, not a rule of thumb

Filvo shows the new size next to a live preview. Download when savings look good and the preview still matches your bar for quality. For e-commerce, keep a high-quality master and publish a compressed web version so you can re-export later without starting from a muddy file.

The conservative compressor page starts at 85% so you can judge the preview before dropping quality.

Steps

  1. Upload. Drop the image into the compressor.
  2. Preview at 100%. Look at gradients, skin, and text — not just the thumbnail.
  3. Nudge quality. Lower until artifacts appear, then step back one notch.

Ready to try it? Compress without losing quality.

Frequently asked questions

It depends on the page. Hero images can stay larger. Thumbnails and emails should be aggressive. Use the preview instead of a fixed KB target.